Senior Manager, Digital Acquisition - Commercial

Job Summary



To develop and execute the digital acquisition strategy for Domain across our Commercial Real Estate & Agent/B2B segment. Work with internal and external stakeholders to create and optimise always-on programs across digital acquisition, cross-sell and customer retention.

Ensure alignment of Performance marketing campaigns with overall business strategy. Develop and grow stakeholder relationships to share results and communicate team wins.



This is a 12-month Maternity Leave Cover



Responsibilities

• Owning the digital media acquisition strategy across our Commercial Real Estate & Agent segment
• Hands-on day-to-day management of performance marketing activity across Paid Search, Paid Social, Display & Video channels
• Monitoring and optimising the ongoing performance of campaign activity
• Measuring and reporting on full end-to-end campaign performance
• Communicating performance and insights to internal stakeholders
• Performance forecasting and budget management
• Work with the product & product marketing team to design and run campaign and landing page experiments to improve campaign performance
• Ongoing testing and refinement of audience strategy
• Monitoring competitor activity in-market
• Working with internal stakeholders to ensure all required tracking and tagging is in place
• Coordinating with the broader marketing team to ensure alignment and consistency across marketing channels

Responsibilities

• 5+ years of digital marketing experience with a solid understanding of performance marketing channels;
• Strategic thinker with the ability to translate quantitative and qualitative data into a targeted performance marketing strategy;
• Extensive experience creating, implementing and optimising campaigns across Google Ads (Search & Display), Facebook Ads Manager, Programmatic exchanges and affiliates;
• Strong data visualisation skills to effectively communicate performance and business impact to the broader business;
• Comfortable taking ownership and defining key success metrics with a high level of accountability to deliver on KPIs;
• Proficiency in using Google Analytics and tag management systems;
• Ability to use other tools as required such as Tableau, Datorama
• Knowledge of HTML, 3rd party ad tags, and other forms of digital ad code;
• Strong collaborative skills, showing initiative to improve processes, solve problems and be a true team player;
• Good communication skills, both written and verbal

• Bachelor's degree in business and marketing or able to demonstrate experience to a similar level